Saturday, November 26, 2011

Coffee Culture in North America


!±8± Coffee Culture in North America

Coffee is one of the most popular beverages in North America and has quite a long history. The hot drink was first introduced to this country in 1668, and shortly after New York became the site of one of the first coffee houses in the United States. The well known Wall Street was actually the site of many early coffee houses where the New York Stock Exchange and The Bank of New York both started. Coffee has evolved into more than just a beverage, it has shaped an entire cultural environment.

The world has become inundated with corporate chains like Starbucks that have dominated their tiny coffee bar predecessors. Each day coffee drinker's flock for a cup of their favorite flavor, not just to drink, but to socialize among people as well. At a coffee shop, people can spend hours drinking, reading, or enjoying the company of others. It is an excellent place for lonely people to gather in a comfortable setting and interact with others. Other times, coffee bars offer customers a relaxing atmosphere where it is quiet and a person can be alone with their own thoughts. A person can sit and watch people without having to say a word.

Coffee culture in the United States has come to describe a range of coffee shops like tiny espresso stands to large chain stores. Many contemporary coffee bars offer Wi-Fi services to their customers for convenience as well as wide ranges of beverages like cappuccinos and lattes. It draws in the yuppie business crowd. On the other hand, there are diner-like restaurants that specialize in coffee and cater to the senior crowd that prefer just regular drip coffee. Many older people gather around counters with bar stools, drink coffee, read the newspaper, and discuss different events.

The United States is a very large buyer of coffee beans. The coffee market is extremely popular and continues to grow which extends to the livelihoods of coffee bars. Even with the invention of single serve coffee makers that make it extremely convenient to make great coffee at home, people continue to frequent coffee shops. In the morning, people buy coffee on the way to work. In the afternoon, people that are on lunch breaks buy coffee as a mid day pick-me-up. College campuses are filled with students who lounge around drinking coffee while studying or waiting for a class.

Places like Starbucks have driven society into a culture where coffee means more than just a drink. In many ways, it represents a way of life that people want to strive for. Being able to interact socially in a comfortable environment or escaping life's fury in the quietness of a drink, coffee has become an obsession that is ever growing with no market saturation in sight.


Coffee Culture in North America

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